About Us
Style with Purpose
Nova Mae London was born from a passion for timeless fashion, self-expression, and empowering women to feel confident in their own skin. Inspired by a love for elegant, wearable style and a desire to create clothing that celebrates individuality, the brand was envisioned as more than just a label—it’s a way for women to express themselves effortlessly.
After years of exploring fashion trends, design techniques, and the nuances of modern wardrobes, the founders recognized a gap: stylish, versatile pieces that look polished without compromising comfort or authenticity. They imagined a brand that would blend sophistication with everyday practicality, offering clothing that moves with life, fits real bodies, and enhances confidence at every moment.
And so, Nova Mae London was created in 2015 — a collection of timeless, versatile pieces that empower women to feel elegant, confident, and unmistakably themselves.
I wasn’t sure at first, but every piece I’ve bought feels timeless and wearable. The quality is amazing, and the service makes online shopping effortless. Nova Mae just gets what modern women need.
The dress fits so beautifully and the fabric feels incredibly luxurious. Plus the packaging was thoughtful and the shipping fast. Nova Mae really knows how to make women feel confident every day.
Every item I’ve tried has fit perfectly and looks expensive without feeling overdone. Fast shipping, easy returns, and such attention to detail Nova Mae really makes shopping feel like a treat.
More Than Fashion
Born in the heart of London, Nova Mae London is more than just fashion — it’s a statement of individuality, strength, and timeless style.
Founded with a passion for empowering women, Nova Mae was created to offer clothing that celebrates confidence, femininity, and the beauty of being yourself.
Inspired by city life and the rhythm of real women’s wardrobes, each piece is designed to feel as empowering as it looks — flattering real bodies and fitting effortlessly into everyday life. Whether it’s a soft tailored coat or a bold seasonal statement, Nova Mae is made for movement, self-expression, and confidence that doesn’t ask for permission.
Meet the Nova Mae London Team
At Nova Mae London, we’re a passionate, close-knit team dedicated to bringing you timeless, versatile fashion. From our London studio, we pour creativity and care into every collection, brainstorming together to develop designs that make women feel confident and stylish.
Our customer service team is always ready to help with any questions, the marketing team crafts campaigns that highlight our brand vision, and the social media team keeps you inspired and updated with the latest pieces and styling ideas. Every day, we work together to make shopping with Nova Mae London a seamless and joyful experience.