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New Year’s Kick-Off Sale

To celebrate 10 years of NOVA MAE LONDON, we're giving you exclusive EXTRA DISCOUNTS on your favorite pieces:

2 Items = 10% EXTRA Discount
3 Items = 15% EXTRA Discount
4 Items = 20% EXTRA Discount

Discounts are automatically deducted in your cart. Only for a limited time – secure your favorites now!

Shop By Category

15,000+ women wear Nova Mae London — rated 4.7★ and still climbing.

Emma J.
★★★★★
Emma J.

I threw this on for a last-minute brunch, and honestly, I felt like I had my life together. Compliments all around! It’s polished without looking like I tried too hard."

Mia K.
★★★★★
Mia K.

I’ve been searching for pieces that feel high-end without screaming it. This jacket? Clean lines, perfect drape, neutral tones—it’s quietly stunning.

Claire L.
★★★★★
Claire L.

I’m always between sizes and hate returning clothes. Honestly, I was skeptical, but the sizing chart and model notes were spot on. Fits like it was made for me!

Sophie M.
★★★★★
Sophie M.

Every time I wear this, I get stopped and asked where it’s from. It’s dramatic, content-worthy, and just different enough to feel special.

Liv B.
★★★★★
Liv B.

I wore this from morning coffee to evening dinner, and it never felt uncomfortable. Feminine, elegant, and totally wearable—it’s become my go-to.

Hannah R.
★★★★★
Hannah R.

Honestly, I didn’t think it would make that much of a difference, but pairing this with basic pieces elevated my whole outfit. I feel more confident than ever.

Isa S.
★★★★★
Isa S.

Finally, something that’s worth the investment. The fabric feels amazing, the cut is perfect, and it doesn’t look like fast fashion at all. I’ll be wearing this for years.

Shop the look

Belt Jacket - White - Cape
Nova Mae Belt Jacket Sale price£44.95 Regular price£90.00
Save 50%
Belt Jacket - White - Cape
★★★★★ 4.7
Nova Mae Belt Jacket Sale price£44.95 Regular price£90.00

NOVA MAE LONDON

Nova Mae London isn’t just a brand — it’s a vibe. We’re here for the girls who do it all and look good doing it. Our pieces are designed to move with you, turn heads, and make you feel that girl.

Confident, effortless, and unapologetically you. Born in London, made for your world. Style that hits different.

About Us